How to creat message templates for your WhatsApp Business account

WhatsApp message templates allow businesses to use existing and pre-approved templates to send structured messages to customers who have opted to receive notifications. Messages can include appointment reminders, shipping information, issue resolution or payment updates. You can create multiple templates in different categories.

When you create a message template or edit one to add a new language, you can format the text inside your messages and preview your edits in the Preview section. Remember that you can’t do a formatting check in the Preview section. It’s possible that your template will be rejected due to formatting concerns such as excessive line breaks.

Create message templates
To create message templates for your WhatsApp business account:

Go to WhatsApp Manager

Click the 3-dot icon.

Click Manage message templates.
(Optional) If you have multiple WhatsApp business accounts, use the drop down menu to select the account where you want to create a message template.

Click Create message template.

Choose your category, name and languages:
1- Category: Choose which type of template you'd like to create: marketing, utility or authentication. You can hover over the template types to view details for each template.
2- Name: Enter name of the template in lowercase letters, numbers, and underscores only.
3- Language: Choose which languages your message template will include. You can delete or add more languages in the next step.

Click Continue.

For Utility and Marketing templates follow these steps:
1- Add sample: If you want to include variables or media (optional), you must add a content example for your template by clicking the Add sample button. This helps us during the review and approval process, so we can understand what kind of message you plan to send. Make sure these are representative examples and do not include any actual customer information.
2- Header: (Optional) Add a title or choose which type of media you'll use for this header.
3- Body: Enter the text for your message in the language you've selected. You can edit text formats, add emojis or include variables. These allow a developer to add unique information such as specific names, locations or tracking numbers when inputting the templates into WhatsApp Business Platform.
4- Footer: (Optional) Add a short line of text to the bottom of your message template.
5- Buttons: (Optional) We offer a variety of buttons for marketing and utility messages that can help you drive engagement. You can select from the drop down menu to create buttons that let customers respond to your message or take action: If you don't want to add any buttons, select None.
6- Call to action: You can combine up to 10 buttons in a button list that lets your customers take action. The types of action include Call phone number and Visit website. This lets you add a phone number or website URL to your message. If you choose Visit website, you can include up to 2 URLs which can be either a Static (fixed) website URL or a Dynamic website URL, which creates a personalized link for the customer to view their specific information on your website by adding a variable at the end of the link. Note: You can combine a call-to-action and a quick reply as one button.
7- Quick reply: Create up to 3 buttons that let your customers respond to your message.
8- Message content: The message content for authentication templates is fixed as shown in the preview. You can optionally add a security recommendation statement and/or code expiration time in your message content.

When completed, click Submit.
Your template will now be sent for review. The status of your template is viewable under Message templates. After your template has been approved, you can begin sending messages with that template. More details available in