What is Context Engineering: Clearly Explained

Dive into Context Engineering, the key to smarter AI. Learn how to optimize context for LLMs with techniques like RAG, summarization, and tool selection. From agents to enterprise systems, this guide covers what it is, why it matters, and how to do it right.

Ashley Goolam

Ashley Goolam

9 July 2025

What is Context Engineering: Clearly Explained

Have you ever wondered why your AI assistant sometimes nails a task and other times totally misses the mark? Spoiler alert: it’s not always about the AI’s smarts—it’s often about the context you give it. Welcome to the world of Context Engineering, the unsung hero of building smarter, more reliable AI systems. In this guide, we’ll explore what context is, what Context Engineering entails, how it stacks up against prompt engineering, its role in agentic AI, and some killer techniques to make your AI shine. Buckle up, and let’s make AI work like magic!

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What’s Context, Anyway?

Imagine you’re asking a friend to plan a dinner party. If you just say, “Plan a dinner,” they might flounder—Italian or sushi? Vegan or carnivore? Your place or a restaurant? Now, if you add, “It’s for my vegan book club, at my house, budget $50,” your friend has a clear picture. That extra info? That’s context—the background details that make a task doable.

In the AI world, context is everything the model “sees” before it responds. It’s not just your prompt (e.g., “Write a tweet”). It includes:

Without the right context, even the fanciest large language model (LLM) like Claude or Gemini is like a chef with no ingredients—clueless. Context Engineering is about curating this info to set your AI up for success.

what is context

What Is Context Engineering?

Picture Context Engineering as the art and science of building a perfect “briefing” for your AI. It’s not about tweaking a single prompt to sound clever—it’s about designing a system that delivers the right info, in the right format, at the right time. As Tobi Lutke, Shopify’s CEO, put it, it’s “the art of providing all the context for the task to be plausibly solvable by the LLM.”

Think of an LLM’s context window as its short-term memory (like RAM in a computer). It’s limited—maybe 8,000 or 128,000 tokens—so you can’t just dump everything in and hope for the best. Context Engineering involves strategically selecting, organizing, and managing that info to make your AI’s responses accurate, relevant, and consistent. It’s like being a chef who picks just the right spices for a dish, not the whole pantry.

Why does this matter? Because most AI failures aren’t about the model being “dumb.” They’re about context failures—missing data, irrelevant noise, or poorly formatted inputs. Whether you’re building a chatbot, a coding assistant, or an enterprise AI, Context Engineering is the key to unlocking reliable performance.

Context Engineering vs. Prompt Engineering

You might be thinking, “Isn’t this just prompt engineering with extra steps?” Not quite! Prompt engineering is like writing a single, snappy instruction: “Write a tweet like Elon Musk.” It’s a subset of Context Engineering, which takes a broader, systems-level approach. Here’s how they differ:

For example, a prompt-engineered chatbot might respond to “Book a meeting” with a generic reply. A context-engineered one pulls your calendar, team preferences, and past bookings to suggest the perfect time slot. Prompt engineering is a single note; Context Engineering is the whole symphony.

Context Engineering for Agents

AI agents—think autonomous bots handling customer support or coding tasks—are where Context Engineering really flexes its muscles. Unlike simple chatbots, agents tackle multi-step tasks, juggle tools, and maintain memory across sessions. Without proper context, they’re like a GPS with no map.

Andrej Karpathy compares LLMs to a CPU, with the context window as RAM. Context Engineering curates what goes into that RAM, ensuring agents have what they need at each step. For instance, a customer support agent might need:

Poor context leads to “context confusion” (the AI picks the wrong tool) or “context poisoning” (hallucinations get recycled). Context Engineering prevents these by dynamically updating context, filtering noise, and prioritizing relevance. Tools like LangGraph (from LangChain) make this easier by offering precise control over context flow in agentic workflows.

context engineering for agents

Take a coding agent like Claude Code. It doesn’t just autocomplete—it needs context about your codebase, recent commits, and coding style. Context Engineering ensures it pulls the right files and formats them digestibly, making it a true collaborator.

Techniques and Strategies for Context Engineering

So, how do you actually do Context Engineering? Let’s break down four key strategies—write, select, compress, and isolate—This is your toolkit for crafting awesome AI systems.

techniques

1. Write: Crafting and Persisting Context

Writing context is about creating and saving info outside the context window to guide the AI. This includes:

Writing context is like leaving sticky notes for your AI to reference later, keeping it on track for complex tasks.

write

2. Select: Retrieving the Right Context

Selecting context means fetching only the most relevant info. Too much noise, and the AI gets distracted; too little, and it’s uninformed. Key techniques include:

Selecting context is like curating a playlist—you pick the hits that fit the vibe, not every song you own.

3. Compress: Fitting Context into Limits

Context windows are finite, so compression is crucial. You can’t shove a whole library into 32,000 tokens! Compression techniques include:

Compression is like packing a suitcase—you keep the essentials and leave out the extra socks.

compress

4. Isolate: Avoiding Context Clashes

Isolating context prevents confusion by keeping unrelated info separate. This is key for multi-agent systems or multi-turn tasks. Techniques include:

Isolating context is like organizing your desk—keep the pens in one drawer and papers in another to avoid a mess.

isolate

Why Context Engineering Matters

Context Engineering is the future of AI because it shifts the focus from model tweaks to input design. As LLMs get smarter, the bottleneck isn’t their reasoning—it’s the quality of their context. Here’s why it’s a big deal:

Frameworks like LangChain and LlamaIndex are making Context Engineering easier by offering tools for RAG, memory management, and prompt chains. LlamaIndex’s Workflows framework, for instance, breaks tasks into steps, each with optimized context, preventing overload.

Challenges and the Road Ahead

Context Engineering isn’t without hiccups. Balancing breadth (enough info) and relevance (no noise) is tricky. Too much context risks “context distraction,” where the AI fixates on irrelevant details. Too little, and it’s clueless. Automated relevance scoring (e.g., using BM25 or cosine similarity) is being researched to tackle this.

Another challenge is computational cost. Real-time context assembly—retrieving, summarizing, formatting—can be slow and pricey. Engineers must optimize for latency and scalability, especially for multi-user systems.

Looking ahead, Context Engineering is evolving. Future models might request specific context formats dynamically, or agents could audit their own context for errors. Standardized context templates (like JSON for data) could emerge, making AI systems interoperable. As Andrej Karpathy says, “Context is the new weight update”—it’s how we “program” AI without retraining.

Conclusion

Phew, what a ride! Context Engineering is like giving your AI a superpower: the ability to understand, reason, and act with precision. By curating the right context—through writing, selecting, compressing, and isolating—you turn a generic LLM into a tailored, reliable partner. Whether you’re building a chatbot, coding assistant, or enterprise AI, mastering Context Engineering is your ticket to next-level performance.

Ready to try it? Start small: add a clear system prompt, experiment with RAG, or summarize long inputs. Tools like LangChain and LlamaIndex are your friends.

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Want a great API Testing tool that generates beautiful API Documentation?

Want an integrated, All-in-One platform for your Developer Team to work together with maximum productivity?

Apidog delivers all your demands, and replaces Postman at a much more affordable price!
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