The Fast Track: Inside the Surging Business of Women's Sports Jane McManus ebook#
Page: 200
Format: pdf / epub / kindle
ISBN: 9781439925089
Publisher: Temple University Press
“No one cares about women’s sports” is a familiar refrain from vocal skeptics, but as The Fact Track shows, a series of watershed moments reflect the increasing popularity of and support for women’s sports from both investors and fans.Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women’s sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women’s Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women’s sports.The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women’s leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women’s health issues, and equal pay.An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women’s sports as an industry and investment stand at this moment in time.Inside the Surging Business of Women's Sports.” In “The . - Instagram book, “The Fast Track: Inside the Surging Business of Women's Sports.” In “The Fast Track,” Jane dives deep into the rapid growth of women's . The Fast Track by Jane McManus - Booktopia Books · Non-Fiction · Society & Culture · Media Studies. The Fast Track : Inside the Surging Business of Women's Sports - Jane McManus. Book. $52.25 · eText. The Fast Track: Inside the Surging Business of Women's Sports The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. The Fast Track: Inside the Surging Business of Women's Sports . Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women's sports back since the . SCORE Speaker Series: The Business of Women's Sports 3/19 Join us as Jane McManus, sports journalist for ESPN, The New York Times, New York Daily News and USA Today, discusses her new book, “The Fast Track: Inside the . Inside the Surging Business of Women's Sports” by Jane McManus In episode #138 of 🎙The Business Case For Women's Sports, presented by Ally, Caroline interviews veteran sports journalist and author, . The fast track : inside the surging business of women's sports (Book) Philadelphia : Temple University Press, 2025. ISBN. 9781439925089, 1439925089. Status. On Shelf. Where is it? Neag School Hosts Book Talk on 'The Fast Track - UConn Today Her book “The Fast Track: Inside the Surging Business of Women's Sports” details the progress and reluctance in women's sports and media. The Fast Track : Jane McManus : 9781439925089 - Blackwell's The Fast Track Inside the Surging Business of Women's Sports. Jane McManus . Sign up to receive wonderful books and offers in your inbox. Sign me up. Books by Jane McManus (Author of The Year's Best Sports Writing . Jane McManus's most popular book is The Year's Best Sports Writing 2024 . The Fast Track: Inside the Surging Business of Women's Sports. Jane McManus.