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    PDF Kindle The Fast Track Inside the Surging Business of Womens Sports by Jane McManus

    Book downloader for ipad The Fast Track: Inside the Surging Business of Women's Sports#

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    The Fast Track: Inside the Surging Business of Women's Sports Jane McManus ebook#

    Page: 200
    Format: pdf / epub / kindle
    ISBN: 9781439925089
    Publisher: Temple University Press
    “No one cares about women’s sports” is a familiar refrain from vocal skeptics, but as The Fact Track shows, a series of watershed moments reflect the increasing popularity of and support for women’s sports from both investors and fans.
    Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women’s sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women’s Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women’s sports.
    The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women’s leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women’s health issues, and equal pay.
    An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women’s sports as an industry and investment stand at this moment in time.
    The Fast Track : Jane McManus : 9781439925089 - Blackwell's
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    SportsLit (Season 9, Episode 2) - Jane McManus (Founding Columnist
    Jane McManus provides a real-time snapshot of where we currently are and how we got here in Fast Track: The Surging Business of Women's Sports.
    The fast track : inside the surging business of women's sports
    The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest.
    Bailey Falter stays hot with 7 strong innings as Pirates top Reds 1-0 .
    Bailey Falter gave up four hits and had five strikeouts through seven innings and the Pittsburgh Pirates ended a four-game losing streak .
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